The Regional Academies of Sport Ltd is proud to announce the launch of a bold new visual identity, unveiling updated logos for its network of academies: the North Coast Academy of Sport, Southern Sports Academy, Central Coast Academy of Sport and Hunter Academy of Sport.
This clean, modern update marks a significant milestone in the evolution of the Regional Academies of Sport (RAS) as a unified organisation. The new logo design reflects the strength of our collective model, with RAS Ltd as the master brand and each regional academy as a vital sub-brand within our high-performance ecosystem.
At the heart of the new design is a powerful graphic inspired by a podium – three ascending lines of varying heights that symbolise progress, aspiration and achievement. The dynamic upward movement of the lines represents our shared commitment to excellence and continual growth, always striving toward greatness.
The use of negative space in the design is intentional and meaningful. It represents the grit, discipline and hard work that happens behind the scenes that truly defines the journey of every athlete and coach within our academies.
“This new identity is more than just a logo, it’s a visual representation of our shared values and vision,” said Bianca Wellings, Marketing and Communications Manager of Regional Academies of Sport Ltd.
“While we embrace a modern, unified look that reflects our collective strength, we also pay homage to our rich history. By retaining the original colours of each academy, we honour the legacy, pride and community spirit that have shaped our journey. This evolution brings us together under one banner, while celebrating the unique energy and talent of each region.”
The rollout of the new logos will be accompanied by updated branding across digital platforms, and merchandise. This marks the beginning of an exciting new chapter for the Regional Academies of Sport as we continue to support the next generation of elite athletes across regional Australia.